Dear readers, When I talk to executives about blockchain the number one objection across all industries is always the same. It goes something like this: “I get the idea, but there is no use case for my company. And even if there were use cases, we wouldn’t know where to start.” Unlike ChatGPT that has impressively sparked the imagination of what can be done with powerful AI, blockchain’s application fields are not that straightforward. It is by no means a less powerful or transformative technology, but it can unfold its potential only in certain setups. And many of those application fields are abstract and often not accessible to the public at large. Yet recognizing those opportunities can be a vital competitive advantage that can propel your enterprise forward for years and decades to come.
This is great, thanks. We also hear similar uncertainties towards blockchain among our clients.